Andy Sitison Founder and Principal Consultant
Pragmatic, structural and creative thinker; systemically collaborative and acclaimed team builder; serial entrepreneur and global business executive with over 30 years experience and 300 completed projects in helping integrate people, process and technology to transform businesses.
Built a career in applying emerging tech to business opportunity including: internet, knowledge management, business systems, cloud, big data, digital, IoT, AR, webdev and ML/AI.
With degrees in psychology, business and data management, Andy has spent the last several years helping companies create better strategies to enable the human potential within digital transformation using AI.
Recently focused on developing machine learning and deep network artificial intelligence to help startups deploy data products for story analysis through NLP, video classification with computer vision, and generative AI, through state of the art web apps. Andy approaches each project with a passion to enable teams to reach new heights.
Pro Bono Work
Andy loves to give back, and has been active in projects in the coastal community of the Northern Neck, on the western shore of the Chesapeake Bay.
Elemental Advising supports work at many levels from pro bono to paid consulting in order to maximize it’s impact. If you have a environmental project in central to coastal Virginia, that needs help with data, technical, or organizational design, reach out for a conversation.
Andy was recognized, in the spring of 2026, as 2025 "Robert Freeman Volunteer of the Year" by Virginia Institute of Marine Sciences (VIMS) for his multi-year leadership on the NAPS ghost pot program.
Recent Volunteering Projects
Deeply engaged in shoreline restoration, fishery support, boat restoration, and youth projects across the Northern Neck.
Ghost Pot Program (NAPS)
Andy has been working on launching a ghost post program with NAPS (501.c3), in Northumberland County, Virginia. Ghost Pots are lost or abandoned crab traps that catch and kill crabs, and other marine life unnecessarily. Andy is working with the community to devise new solutions to find and retrieve ghost pots, but also implement approaches that minimize their on-going impact.
NNK Wooden Boat School
Andy was a charter leader of the new program in the Northern Neck that uses boat building to teach students practical uses of math and sciences, along with critical thinking and problem solving skills. The motto of the Wooden Boat School is “Build - Contribute - Learn”. Their efforts are working to create a strong future for this coastal community and the children who grow up here.
Shoreline Data Collection - VIMS Data Apps
Andy is one of a small team collaborating through VIMS-CCRM on doing their part to collect data at the shoreline via mobile apps. As citizen scientists, recreational water users can contribute to the understanding of the Chesapeake Bay watershed.